Yes, Pabau has a built-in loyalty points program, plus memberships with recurring payments. It is a UK-based practice management platform built for medical and aesthetic clinics, covering EMR, online booking, consent forms and retention tools. What its loyalty module is not designed around is Australian TGA and AHPRA advertising rules, and Australian clinics using Pabau can add a compliance-first layer on top without switching systems.
Updated 2 October 2026
Here is an honest breakdown of what Pabau actually covers, where the retention gap opens for Australian cosmetic and skin clinics, and how to close it without replacing the platform you already use. In short: Pabau handles clinical operations well and has real loyalty tools; the question for an Australian cosmetic clinic is how they fit local advertising rules.
What is Pabau?
Pabau is a UK-built practice management platform used by medical and aesthetic clinics across the UK, Europe and internationally, including by some Australian clinics. It was designed specifically for clinics that need robust compliance documentation alongside their booking workflow, making it a common choice in practices that handle medical records, before-and-after photography and digital consent forms.
Pabau covers online scheduling, a clinical records system, consent and treatment forms, before-and-after photo management, a point-of-sale module, stock management, team reporting and a basic client CRM. It is a comprehensive operational tool for a clinic that wants most of its admin and compliance documentation in one place.
Pabau also covers retention. Its automations include treatment recalls that contact clients when they are overdue, and it has loyalty and membership modules, covered below.
Does Pabau include any loyalty or rewards features?
Yes. According to Pabau's loyalty feature page, clinics can reward clients with points for spending, referring friends, writing a review or registering for online booking. Points are saved to the client's profile and redeemed at the point of sale against their next appointment. In the Pabau client portal, clients can see the points they have earned. Pabau also offers memberships billed weekly, monthly or yearly, with discounts auto-applied and credits that members can use at checkout.
What the loyalty module is not designed around is the Australian advertising framework. Pabau is built for clinics in the UK and internationally, and a points program that can be redeemed against any appointment, including prescription-only treatments, needs to be configured with TGA and AHPRA rules in mind by the clinic itself.
That is a narrower gap than most practice management systems have. Pabau does clinical operations well and includes retention tools, and the best-run Australian cosmetic clinics make sure whichever loyalty program they run fits the rules they operate under.
Where does the retention gap open for Pabau clinics?
Because Pabau has loyalty, memberships and recalls built in, the gap for an Australian clinic is narrower and more specific than in most of the platforms in our guide to the best aesthetic clinic software in Australia:
- No AU-specific compliance design. Pabau's loyalty rules are set by the clinic, so keeping points and perks away from prescription-only treatments, which the TGA says cannot be advertised to the public, is the clinic's job.
- Redemption happens at the point of sale. Points are redeemed at checkout against the next appointment, so the reward is a transaction at the desk rather than something a member manages in their own clinic app.
Other practice management systems, including Cliniko, Halaxy and Best Practice, were built mainly for the clinical and operational side of running a clinic, and each has its own guide. That gap has a real cost: see the cost of losing a clinic client for the maths on what a lapsed client is actually worth.
Any loyalty program or membership structure at an Australian cosmetic or aesthetic clinic needs to be designed with TGA and AHPRA advertising rules in mind. A general-purpose points scheme that is not designed around those rules can create compliance exposure for injectable and skin treatment clinics. See our plain-English guide to TGA and AHPRA rules for clinic loyalty and rewards.
Pabau alone vs Pabau + Clinic App
| Pabau alone | Pabau + Clinic App | |
|---|---|---|
| Clinical records / EMR | Yes | Yes (Pabau handles this) |
| Online booking | Yes | Yes (Pabau handles this) |
| Consent forms and documentation | Yes | Yes (Pabau handles this) |
| Dedicated loyalty program | Yes (points) | Yes |
| Membership tier structure | Memberships (recurring) | Yes |
| Branded client app | Client portal | Yes |
| Client-visible loyalty balance | Yes, in the client portal | Yes, in the client's app |
| Automated rebooking prompts | Yes (recalls) | Yes |
| AHPRA-aware loyalty design | Not specifically | Yes, by design |
| Australian-built | No (UK-based) | Yes |
Pabau covers the clinical side and includes general-purpose loyalty. Clinic App gives an Australian cosmetic clinic loyalty and membership designed around TGA and AHPRA rules, in an app under its own name.
How do you add loyalty and membership to Pabau?
You do not need to replace Pabau. Clinic App is designed to sit on top of your existing practice management system as a retention layer. Your Pabau clinical records, consent forms, booking workflow and CRM stay exactly as they are. Clinic App adds a clinic-branded app with loyalty and membership designed around Australian cosmetic advertising rules.
For Australian cosmetic and skin clinics, the compliance framing matters as much as the loyalty mechanics. A retention layer that was not designed around TGA and AHPRA requirements creates risk that sits with the clinic owner. Clinic App is built specifically for the Australian cosmetic clinic context, which means the compliance structure is part of the setup from day one, not something the clinic has to manage separately.
The setup does not require switching anything or re-training staff on a new booking workflow. The retention layer sits above Pabau and handles the client relationship work that Pabau was not designed to do.
Should a Pabau clinic switch to a different platform for loyalty?
Pabau already has loyalty points and memberships, so switching platforms will not add a feature you lack. Switching platforms means re-migrating clinical records, retraining staff on a new booking workflow and re-building consent and compliance processes, for a feature set that still would not be purpose-built for AHPRA and TGA advertising rules.
Clinics that switch on this basis usually end up in the same position within a year: a new practice management system, the same missing retention layer, and a migration cost that a dedicated add-on would never have required. Adding a retention layer on top of Pabau keeps the clinical system you already trust and solves the actual problem, which is retention, not record-keeping.
Frequently asked questions
Does Pabau have a loyalty program?
Yes. Pabau includes a built-in loyalty program where clients earn points for spending, referrals, reviews and other actions, and redeem them at the point of sale. Pabau also offers memberships with weekly, monthly or yearly payments, and clients can see their points in the Pabau client portal. It is a UK-built platform, so the loyalty module is not designed around Australian TGA and AHPRA advertising rules for cosmetic clinics.
What does Pabau include for client management?
Pabau includes a CRM with client profiles, visit history, before-and-after photo storage, online booking, consent forms, marketing automations such as treatment recalls, a loyalty points program, memberships with recurring payments and a client portal. It is a broad practice management platform with retention tools built in.
Can I keep Pabau and add a loyalty layer?
Yes. Clinic App is designed to sit on top of existing practice management systems as a retention layer. Your Pabau bookings, clinical records, consent forms and CRM stay exactly as they are. Clinic App adds a client app under your clinic's name with loyalty and membership designed around Australian cosmetic advertising rules.
Is Pabau used by Australian clinics?
Yes. Pabau is a UK-based platform used by medical and aesthetic clinics internationally, including in Australia. It is particularly common in clinics that prioritise compliance documentation, before-and-after records and consent management alongside their booking workflow.
Should a clinic switch away from Pabau to get loyalty features?
No. Pabau already has loyalty points and memberships, so switching would not add features it lacks. It would cost the clinic a clinical records migration and staff retraining. If the gap is AU-specific compliance design or a clinic-branded member experience, adding a retention layer on top of Pabau closes it without moving systems.
Does adding Clinic App on top of Pabau affect Pabau's clinical records?
No. Clinic App runs alongside Pabau, not inside it. Pabau's clinical records, consent forms, before-and-after photos and booking data stay exactly where they are and are managed exactly as before. Clinic App only adds its own clinic-branded app, loyalty and membership layer.
