Yes, Timely has a built-in loyalty feature called Timely Rewards. It is a points-based program available on Timely's higher plans. Timely is one of the most popular booking systems for Australian clinics and salons, and alongside the diary it also offers automated rebooking reminders and packages. What it does not offer is a dedicated membership feature, or a loyalty program in an app with your clinic's own name on it. Here is what that means for a cosmetic clinic, and how to add to it without switching booking systems.
Updated 2 October 2026
Does Timely have a loyalty program?
Yes. According to Timely's help centre, Timely Rewards tracks what each client spends and converts it into points; once a client reaches a threshold you set, they receive a voucher to use at your business. Rewards is available on the Elevate and Innovate plans. Timely can also send automated rebooking reminders by SMS or email to clients with no future booking (Innovate plan), and it includes a client retention report.
Where it stops short for a cosmetic clinic is memberships and ownership. Timely's own help centre says it does not have a feature for managing memberships, and suggests packages or client credit as a workaround. And the rewards live inside Timely's booking and checkout flow rather than in an app branded to your clinic.
This is not a knock on Timely, which rates well in our guide to the best aesthetic clinic software in Australia. It is built to run appointments, and its rewards and reminders are useful additions to that. The gap for a cosmetic clinic is narrower: a recurring membership, a branded app and loyalty structured around Australian advertising rules, which is where most major booking platforms stop.
What Timely leaves open
Consider what happens after a client books, attends and pays. Timely can send a rebooking reminder a set number of weeks later and add points to their Rewards balance. What it does not do is sell a recurring membership as a dedicated feature, or put your clinic's own branded app on the client's phone between visits.
That in-between period is where clinic revenue leaks. A client who visits in March and does not rebook until August was not necessarily unhappy. They simply had no strong enough reason, at the right moment, to choose your clinic over the next one they saw advertised.
The booking system fills the diary. A retention layer is built around the months in between.
Timely alone vs Timely + Clinic App
| Timely alone | Timely + Clinic App | |
|---|---|---|
| Online booking & diary | Yes | Yes |
| Client records & history | Yes | Yes |
| SMS appointment reminders | Yes | Yes |
| Loyalty points program | Yes (Timely Rewards, Elevate and Innovate plans) | Yes |
| Membership management | No dedicated feature (packages or credit workaround) | Yes |
| Automated rebooking prompts | Yes (rebooking reminders, Innovate plan) | Yes |
| Branded client app | Branded booking page, not a clinic app | Yes |
| TGA-aware retention for AU clinics | No | Yes, by design |
| Repeat-visit / retention reporting | Yes (client retention report) | Yes |
| Dedicated setup support | Self-serve | Guided by the Clinic App team |
Your booking system fills the diary. A retention layer fills the months between visits. These are two different jobs, and Timely was designed first for the diary.
How to add a loyalty program to Timely
The practical answer is a retention layer that runs alongside Timely rather than replacing it. You keep Timely for what it does well and add the loyalty, membership management and client engagement tools on top. No migration, no disruption, no retraining your front desk on a new booking system.
Here is what that looks like day to day with Clinic App:
- Clients book through Timely as usual. Nothing about that process changes.
- Clinic App handles the loyalty points, the membership tiers and the branded client-facing app.
- Automated rebooking prompts go out at the right time for each client, tied to their visit history rather than a generic monthly blast.
- Memberships can be designed with built-in perks and renewal logic, without managing them manually in a spreadsheet.
The two systems run in parallel. Your team does not have to toggle between products or duplicate client data. Timely remains the source of truth for appointments. Clinic App is the retention layer on top.
How much does it cost to add a retention layer to Timely?
There is no lock-in contract to run Clinic App alongside Timely. Exact pricing depends on your clinic's size and which features you switch on, loyalty points, membership tiers or the full branded client app. Rather than guess at a figure here, see our dedicated breakdown of clinic loyalty app costs in Australia for real numbers.
Because Clinic App runs alongside Timely rather than replacing it, there is also no migration cost. Your Timely subscription and workflow stay exactly as they are.
Compliance: what cosmetic clinics need to know
If you run a cosmetic or injectable clinic, the loyalty program you add to Timely needs to be designed around Australian advertising rules. The TGA restricts how clinics can incentivise prescription-only cosmetic treatments: no naming specific brands, no advertising prices, and no rewards tied directly to a named Schedule 4 procedure.
Clinic App is built for this from the ground up. The loyalty model and membership perks are structured around TGA and AHPRA requirements, so your program does not inadvertently put your clinic at risk. For skin clinics and beauty salons, the rules are less restrictive, but the principle holds: any loyalty program that touches cosmetic treatments is worth checking before it goes live.
Frequently asked questions
Does Timely have a loyalty program?
Yes. Timely Rewards is a points-based program: clients earn points as they spend and receive a voucher once they reach a threshold you set. It is available on Timely's Elevate and Innovate plans. Timely's help centre says it does not have a dedicated membership feature and suggests packages or client credit as a workaround.
Can I add a loyalty program to Timely without switching booking systems?
Yes. Clinic App is a retention layer designed to run alongside Timely, not replace it. You keep Timely for what it does well and add loyalty points, membership management and automated rebooking prompts on top, without disrupting your existing workflow.
What is the best loyalty add-on for Timely in Australia?
For Australian cosmetic and skin clinics, the best loyalty add-on is one built around local compliance requirements. Clinic App is designed specifically for AU clinics, with TGA-aware loyalty for cosmetic and injectable practices, running alongside Timely rather than replacing it.
Do I need to check compliance when adding loyalty to my Timely clinic?
Yes, particularly if you run a cosmetic or injectable clinic. The TGA and AHPRA restrict how clinics can incentivise prescription treatments. Any loyalty program needs to be structured around those rules. Clinic App builds compliance in from the start so your program does not inadvertently cross a line.
How much does it cost to add a retention layer to Timely?
Pricing depends on your clinic's size and which features you switch on. There is no lock-in contract to run Clinic App alongside Timely. For a full, real-number breakdown, see our dedicated guide to clinic loyalty app costs in Australia.
Does Clinic App pull data directly out of Timely?
No. Clinic App runs alongside Timely rather than syncing or duplicating its booking data. Your front desk keeps using Timely exactly as before, and clients are enrolled into loyalty and membership as they book and attend, so there is nothing to migrate and no risky data sync to maintain.
