Fresha does have a loyalty program, but it lives inside Fresha's own app rather than one branded to your clinic, and the best alternatives for a clinic that wants its own retention layer are Clinic App and Aglow, both of which run alongside Fresha rather than replacing it. Fresha itself still handles bookings and payments; a dedicated loyalty layer on top of it adds memberships, loyalty points and a client-facing app under your clinic's name where members can see their balance.
Updated 15 October 2026
Fresha is a UK-based booking platform that launched with a free-to-use model, grew quickly across the AU beauty and clinic market, and now charges a monthly subscription. For scheduling and payments, it does the job well. It also has retention tools of its own, including a paid loyalty add-on and memberships. What it does not give you is a retention experience that belongs to your clinic: a client checks their points in the Fresha app, the same app they use to book other businesses on the Fresha marketplace, not in an app with your name on it.
In short: Fresha fills the diary. A dedicated loyalty layer built on top of it fills next month's.
What loyalty features does Fresha actually include?
Fresha does have a native loyalty program. According to Fresha's own help centre, its client loyalty feature is an optional paid add-on, billed monthly by number of locations, that combines points, up to five customisable tiers and referral rewards. Clients track their progress and redeem rewards in their Fresha account, and unlocked rewards appear at checkout. Fresha also sells packages and memberships, including memberships with recurring payments.
Where it falls short for a cosmetic clinic is ownership and fit. The points and tiers sit inside Fresha's marketplace app rather than an app branded to your clinic, so the client relationship lives in Fresha's ecosystem. The program is also a general beauty and wellness tool, not one designed around AHPRA advertising rules for injectable and prescription-only treatments.
This is not a gap unique to Fresha: it is common across booking systems, as our guide to the best aesthetic clinic software in Australia shows. Scheduling software is built to fill today's appointment, and its loyalty tools are built to suit every kind of business on the platform. Loyalty and memberships are a separate category of software, which is why most clinics that want a proper retention program add a dedicated layer alongside their booking tool.
For a full breakdown of what Fresha includes for loyalty and where the gaps are, see our detailed guide.
Why do Fresha clinics look for a loyalty alternative?
The usual reason is not that Fresha lacks loyalty features. It is that the client's rewards, balance and membership live in Fresha's app alongside every other business on the marketplace, so the clinic has no app of its own in the client's pocket between visits, and the loyalty add-on is an extra monthly cost on top of the subscription.
For Australian cosmetic and skin clinics, there is a second layer to this. AHPRA advertising rules and the TGA ban on advertising prescription medicines govern how clinics can incentivise injectable and prescription-only treatments, and generic loyalty tools were not built with those rules in mind. A points program that effectively offers a discount on a prescription treatment without appropriate guardrails is not just a missed opportunity. It is a compliance risk.
The gap is clear: Fresha is a strong booking platform whose loyalty tools belong to Fresha's app, not your clinic's brand. The alternatives below are all designed to close it.
What are the best Fresha alternatives for loyalty and memberships?
Each of these platforms is built to run alongside your existing booking system, including Fresha. You do not have to migrate your diary or client records. You add the retention layer on top of what you already use.
| Fresha | Clinic App | Aglow | Stamp Me | |
|---|---|---|---|---|
| Membership tiers with recurring billing | Yes (tiers are a paid add-on) | Yes | Yes | No |
| Branded client app | No (Fresha app) | Yes | Yes | No |
| Loyalty points & rewards | Yes (paid add-on) | Yes | Yes | Stamp-based |
| Runs alongside Fresha | – | Yes | Yes | Yes |
| AHPRA-aware loyalty | No | Yes, by design | Not primary focus | No |
| Australian-built | No (UK) | Yes | Yes | Yes |
| Built for cosmetic clinics | No | Yes | Beauty & clinics | No |
Clinic App is a loyalty, membership and branded-app platform built specifically for Australian cosmetic and skin clinics. It sits on top of Fresha as a dedicated retention layer: clients earn points, hold memberships, and access their rewards through a branded app under your clinic's name, while your team continues booking appointments through Fresha as normal. The loyalty model is designed around AHPRA advertising rules, so cosmetic and injectable clinics are not left to work out the compliance angle themselves.
Aglow (getaglow.co) is an Australian membership and loyalty platform that also runs alongside booking systems including Fresha. It is the most established platform in this category in Australia, with more than 1,000 clinics and salons using it by Aglow's own count. Aglow is a strong choice for beauty salons, hair businesses, and general aesthetic practices. For clinics where AHPRA compliance is a primary concern, the main point of difference is that Clinic App leads on this explicitly while Aglow's focus is broader. See Aglow vs Clinic App for a side-by-side breakdown.
Stamp Me is a Brisbane-based digital loyalty stamp app: the digital equivalent of a paper punch card, with published plans from $49 AUD a month. It is simple and low-cost, and it can work for a cafe, a retail shop, or a basic beauty business that wants a simple repeat-visit incentive. What it does not offer is memberships, tiered loyalty, ongoing billing, a full branded client app, or any clinic-specific compliance features. It is not purpose-built for the recurring-revenue model most cosmetic clinics are pursuing.
The right Fresha alternative is not just one that adds points. It is one that makes a client feel like a member, see their balance, and have a clear reason to book again before the impulse fades.
Which alternative is right for an Australian cosmetic clinic?
For Australian cosmetic, skin and aesthetic clinics, the decision comes down to two things: whether you need AHPRA-aware loyalty, and how much you want the client experience to feel distinctly yours.
If your clinic performs injectable or prescription-only treatments, the compliance angle is not optional. A loyalty program that ties rewards to those treatments without appropriate guardrails is a genuine exposure under AHPRA advertising rules. Clinic App is built around this constraint from the beginning, which is why it is the recommended option for injectable and cosmetic clinics. The TGA and AHPRA rules for clinic loyalty and rewards are worth reading before you launch any loyalty or membership program.
If you run a skin studio, beauty salon, or non-injectable aesthetic business, both Clinic App and Aglow are strong options. The practical difference is that Clinic App is specifically calibrated for the cosmetic-clinic compliance framework, while Aglow serves a broader beauty and clinic audience. Both run alongside Fresha, and both give your clients a branded loyalty experience.
For clinics that want the simplest possible entry point, Stamp Me is inexpensive and quick to set up, but it will not get you to the membership and recurring-revenue model that drives long-term client value.
How does adding a loyalty layer to Fresha work in practice?
None of the alternatives above require you to leave Fresha. The model is the same for all of them: your team continues booking appointments in Fresha, and the loyalty platform sits alongside it as a separate layer that handles retention.
With Clinic App, your clients download a branded app under your clinic's name and see their membership status, points balance, and available rewards. When they visit, they earn points. When they are ready to redeem, they do so in the app. The booking still goes through Fresha. The loyalty stays in the retention layer, which is where it belongs.
We set it up with you, and our 30-Day Launch Guarantee covers the timing: if it is not ready to launch within 30 days of having what we need from your team, we cover the next month. There is no data migration and no changes to how your team uses Fresha. For more on how to structure the membership program itself, the guide on clinic membership models that work in Australia covers the tiers and pricing approaches that hold up in practice.
How much does it cost to add a loyalty layer on top of Fresha?
There is no single fixed price for either Clinic App or Aglow, because cost depends on your active client base, the integrations you need, and how much of the client app is built around your own clinic's brand. As a general pattern across the category, a generic loyalty app can cost next to nothing to start, while a white-label platform priced against your client list and support level sits well above that. For the full breakdown of what actually drives the number, see our guide to clinic loyalty app cost in Australia.
Either way, the cost of the loyalty layer is separate from your Fresha subscription, since Fresha keeps billing you for bookings and payments while the retention layer is billed on top for a different job.
Frequently asked questions
Does Fresha have a loyalty program?
Yes. Fresha offers client loyalty as an optional paid add-on, with points, up to five tiers and referral rewards, and it also supports memberships with recurring payments. Clients track and redeem their rewards in their Fresha account, inside Fresha's own app, rather than in an app branded to your clinic, and the program is not designed around AHPRA advertising rules for cosmetic treatments.
What is the best Fresha alternative for loyalty and memberships?
For Australian cosmetic and skin clinics, Clinic App is a Fresha alternative for loyalty and memberships built around Australian advertising rules. It runs alongside Fresha, adds branded memberships and rewards, and is designed around AHPRA advertising rules.
Can I add a loyalty program to Fresha without switching booking systems?
Yes. Platforms like Clinic App and Aglow are designed to run alongside Fresha rather than replace it. Your team keeps booking through Fresha while your clients earn and redeem rewards through the loyalty layer.
Which Fresha alternative suits Australian cosmetic clinics?
Clinic App is built specifically for Australian cosmetic and skin clinics, with AHPRA-aware loyalty and membership tools, a branded client app, and Australian-based support. It is the recommended option for clinics that perform injectable or skin treatments.
Does adding a loyalty layer to Fresha cost extra on top of the Fresha subscription?
Yes. Clinic App and Aglow are billed separately from Fresha, since they are a different layer doing a different job. There is no single fixed price for either, because cost depends on your active client base, the integrations you need and how much of the client app is built around your own brand.
Can I keep Fresha's prepaid packages if I add a membership program on top?
Yes. Adding Clinic App or Aglow does not remove or change anything you already sell in Fresha, including packages, memberships or vouchers. Those keep working in Fresha exactly as they do now, while the clinic-branded loyalty and membership experience runs alongside them in the separate retention layer.
