TGA and AHPRA rules for Australian cosmetic clinics
Australian clinics offering prescription cosmetic treatments advertise under TGA therapeutic goods rules and AHPRA advertising guidelines. These rules shape what you can say publicly about treatments, rewards, testimonials and before-and-after photos. These guides explain them in plain English for clinic owners.
Nothing here is legal advice. It is a practical starting point written for clinic owners who need to understand the rules they operate under.
Australian clinics cannot advertise discounts on prescription-only injectables publicly. What the TGA advertising restrictions cover, what is permitted, and how to grow injectable revenue compliantly through loyalty and membership programs.
AHPRA explicitly prohibits patient testimonials in advertising by registered health practitioners. What the rules say, how Google reviews fit in, and what compliant social proof actually looks like for your clinic.
AHPRA's advertising guidelines restrict before-and-after photos in public clinic advertising. What the rules allow, what is off-limits, and how to market your clinic's results without risking a complaint.
AHPRA cosmetic advertising guidelines explained for clinic owners. What you can say, what you cannot, and how to stay compliant on social, email and in-clinic.
Most loyalty programs are perfectly compliant. Here is what the TGA and AHPRA rules actually say about loyalty offers, and how to design a program your clinic can run confidently.
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