Why your own app helps
Most clients drift because they forget. The clinic goes quiet between visits. The client forgets their points. They forget when they are due. Then another clinic's message gets there first.
An app with your clinic's name on it fixes this. The client can check their points and rewards any time. And you can send a push message when it is time to book again.
It also keeps the client with you. Some booking apps list lots of clinics. If your rewards live there, every other clinic is one tap away. In your own app, the client stays with you. White-label vs generic loyalty apps explains the difference.
And it works with what you have. Clinic App works next to the booking system you already use. Your team keeps the diary, payments and records they know. The app adds loyalty, memberships and booking reminders.
What clinic owners ask
What does the app do?
It runs loyalty, memberships, rewards and reminders to book again. It all sits in an app with your clinic's name. What a branded client app does for your clinic walks through it all. Two features get their own guides. Clients notice them most:
What does it cost?
Clinic loyalty app cost in Australia shows what these apps cost and why. Then you can compare like with like. Not sure how much you want to do yourself? Read software or done-for-you service.
Will my clients download it?
Some will right away. Some need a reason. A few never will. Getting clients on board is a desk habit as much as a feature. See these:
- QR sign-up for your clinic app
- how to improve clinic app adoption
- what to do when a client won't download the app
What changes for my team?
Less than most owners think. What the front desk sees shows a normal day at the desk. That covers signing clients up and checking a reward. The desk should only add a few seconds at checkout. It is not a new system to learn. Injectors should not need to think about the app during a treatment. Does a step feel clumsy in the first two weeks? Ask about it. It is often just a setting.
We already have a loyalty program. What happens to it?
Few clinics start from nothing. Switching from your old loyalty program shows how clinics make the move. It also covers what to tell your current members.
Does it suit my clinic?
Some clinics have more than one site. Some see both medical and cosmetic patients. They have their own needs. See loyalty across multiple clinic locations and loyalty for GP cosmetic clinics.
Push messages, done well
Push messages bring clients back the most. They are also the easiest to overdo. Push notifications that bring clients back shows when to send them. It shows how often. It shows how to stay within the rules. Get it right and clients keep them turned on.
How to tell if the app works
An app earns its place by changing what clients do. Downloads alone don't count. Check a few simple signs each month. Compare them to your clinic before the app:
- Booking again: are more clients booking their next visit, and sooner?
- Return visits: do clients who signed up come back more often?
- Rewards used: do clients use their rewards and perks? If not, they can't see them, or the reward is wrong.
- Memberships: do members stay? Do they use what they pay for?
Numbers not moving? The fix is often a desk habit or a better reward. It is rarely a new feature.
What the app is not
It does not replace your booking system. It does not replace your clinical records. It does not replace the chat in the treatment room. It keeps your clinic in mind between visits. So the next booking happens.
Start here
Start with what a branded client app does for your clinic. Would you rather see it? See the app, or book a call. We will show you your own clinic's version.
